I often wonder how these two contrasting Cs are so very related. In a programming world ‘CHANGE’==’CONSTANT’ is bound to give me FALSE, but in a philosophical way I think it is TRUE. Science has also proved that a body with MASS resists against change, which was termed as Inertia by Sir Isaac Newton. So we human beings are no different. Most of us don’t want to change. But things are changing and with this change perception of people is also changing rapidly. To me this economic down-turn is an eye-opener. There are many gigantic firms such as GM, Citi, BoFA etc. who have been forced to change. On the other hand there are companies who are making changes to take advantage of this economic meltdown. Few companies along this line are Procter & Gamble and Google which are investing more in R&D and new innovative technologies so that they can thrive when the economy gets better.
Michael Malone in his book The Future Arrived Yesterday has made very interesting point that future corporations will have to walk away from traditional change they used to pursue. The change, where company’s management, technology and ideas change once a decade. For a company to survive in future they will have to come up with a more dynamic structure which is capable of changing every month if necessary. I agree with him that instead of reacting to the situation we need to anticipate things and take action in advance to be truly successful. I consider Google to be the role model in this kind of future world. Google has changed the perception of doing business and earning profits. They turned the then existing business model on its head by coming up with the Google-way which gives its products for free and profits from its so called by-products. It looks like an amazing idea today after we have seen Google succeed, but I think most of us would have written this idea off if we would have heard it before 10 years. Technology has a big role to play in this, but what really matters is the idea, the innovation, the desire to change.
In this ever changing world, employees would also have to be multi-skilled. Only doing your job correctly will not suffice. You will have to constantly adapt to the changes that the company makes and create a space in the newly revised company. On the other hand, companies will also have to break their regular stereotypes. The best change that I read about successful firms like Nokia, Google etc. is that they encourage employee rants. This is a wonderful thing to do. You don’t need to wait for one of your directors to come up with a brilliant idea; each of your employees has many such ideas to unleash. This has proven to be very successful recently and many more companies are practicing this now. I think the time has gone when people used to stick to a job from graduation till retirement. Careers are more volatile now than ever.
To give this change a try, look around yourself to find one thing which you would like to change to be more successful and take one step towards your success. I am sure that will make you feel better.
Live 2 Eat, don’t Eat 2 Live!